Meta WhatsApp Fees - June 2026

Plans built for every stage of WhatsApp growth

Automation, CRM, and conversion tools are included in your plan. Messaging is billed separately at Meta cost with zero markup.

Available plans

Choose the setup that matches your team

All tiers include WhatsApp Business API access and transparent messaging billing at Meta rates.

Starter

For small businesses starting with WhatsApp automation

R299 /month

  • Messaging: pay-as-you-go or prepaid credits
  • Billed as per Meta costs (Zero Markup)
  • WhatsApp Business API access
  • Unified inbox (1-2 users)
  • Contact management and CRM
  • Tags and labels
  • Lead capture tools (Forms / Click-to-Chat / Drip Sequences)
  • Campaign broadcasting, templates, and segments
Choose Starter
Most popular

Growth

For active SMEs using WhatsApp as a sales channel

R799 /month

  • Messaging: pay-as-you-go or prepaid credits
  • Billed as per Meta costs (Zero Markup)
  • Everything in Starter
  • Multi-agent inbox (3-5 users)
  • Advanced automation builder (workflows, conditions)
  • High value: API-based AI integration (you manage provider billing directly)
  • Basic analytics dashboard
Choose Growth

Pro

For high-volume sales and support teams

R1,999 /month

  • Messaging: pay-as-you-go or prepaid credits
  • Billed as per Meta costs (Zero Markup)
  • Everything in Growth
  • Advanced CRM (pipeline / deals)
  • High value: Included AI usage - 10M tokens / around 20,000 requests per month
  • High value: Multi-team inbox (10+ users)
  • API and webhook integrations
  • High value: Advanced analytics and reporting
  • Priority support
Choose Pro

Message credit packs

Predictable messaging spend with prepaid bundles

Optional prepaid bundles are available for teams that want predictable monthly messaging costs. Pro teams commonly use these packs.

Need to understand Meta billing rules first? View WhatsApp pricing guide.

Need exact Meta rates?

See the full WhatsApp pricing breakdown

Review conversation categories, free windows, and current South Africa rates before you choose your credit strategy.

Open cost calculator Pricing guide